Authentic Kiwi

content is our

ugly jam.

An honest, ethical online Aotearoa.

An honest, ethical online Aotearoa.

We know how powerful authentic stories are for connecting business to their communities. As New Zealand’s top content agency, Ugly’s specialty is genuine, relatable and accessible content that actually resonates.

Our mission is to build trust, foster loyalty and drive meaningful engagement to create a safer online Aotearoa.

We work with Aotearoa’s biggest dreamers, entrepreneurs and visionaries to craft campaigns that feel real – because they are!

Girl taking a picture of a black cat

Our team

Headshot of Emma Claasen, Ugly's Founder

Emma, Founder

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Headshot of Jasmine, Ugly's Creative Director

Jasmine, Creative Director

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Headshot of Connor, Ugly's Account Manager

Connor, Account Manager

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Let’s make some magic together! ✨

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